More than 150 female founders posted similar photos of themselves, crossing out the word “female,” and then shared what was now credibly a meme on the internet.
One was Antoinetta Mosley, the founder of I Follow the Leader, a consulting firm that specializes in diversity, equity and inclusion strategy, initiatives and education in Durham, N.C. “It was a little shocking at first, to see ‘female’ crossed out,” she said of Ms. Sumner’s post. “I immediately clicked to see what she said, and I thought it was really striking.”
Ms. Mosley, 34, said in the unconscious bias seminars she leads, she asks people to consider the way race, gender and other traits influence narratives about people’s professional skills and how they can perpetuate inequities. “When people see me as a Black woman leader,” she said, “they are assuming that my being Black and a woman influence my leadership style.”
She believes these labels can sometimes hold women back from being considered on equal footing to men. She said that being a Black woman is a significant part of her identity, but she, like most people, has far more dimensions. She believes her professional traits result most from being an athlete and the oldest of four children with driven parents.
Faryl Morse, 55, who owns the footwear company Faryl Robin, was also moved to make her own post, listing the social media lingo of “Boss Babe,” “WomEntrepreneur,” “Girl Boss” and “Mompreneur.”
“Let’s please stop adding these cute names to women who are ambitious and are going after their dreams with persistence,” she wrote. “It is not empowering any woman.”